ford & F1 Redbull Racing
Brand Marketing
Scott prides himself on inspired thinking, informed decision making and flawless execution. He has helped to deliver integrated branded marketing and advertising solutions that maximize the potential of new technologies and Social Media for his clients. CLICK on the above Instagram photo to view the M1 Concourse launch materials. Not surprisingly, Scott has led his teams in a number of “firsts”. In January 2019 he helped launch The Torque Show during the 50th IMSA WeatherTech SportsCar Championship at the Rolex 24. In 1993, he helped launch the Ford SVT Mustang Cobra and SVT F-150 Lighting Truck brands; overseeing logo development, collateral, photo shoots, and print production.
Business Development
Helping clients cross the finish line first comes naturally to Scott. He sold and helped produced the new 2024 Ford Mustang launch imagery at American Center for Mobility. Scott also helped create the first 2010 Mustang Dynamic Driving Digital Customizer Campaign, which ran successfully for four years. He has consistently built client rosters for clients by gaining Brand Marketing business and collecting diverse direct account wins that include: Christian Dior, Champion Motor Speedway, Detroit Grand Prix, Ford Motor Company, Federal-Mogul Motorparts, Harley-Davidson, M1 Concourse, Carolina Motorsports Park, Turn One Performance Driving, Art Vision Cheboygan, Cheboygan County Community Foundation, US23 Heritage Route and White Castle.
Creative Direction
Creative direction and branding go hand in hand and are among Scott’s passions. He designed a successful Motorsports social media show for The Torque Show. 5cott created the Brand Identity, Logos, Set Design, Social Media teaser Photography, Merchandise, and Website.
" Firstly - well done - you have absolutely hit it on the mark with the branding vision - in fact I LOVE the microphone logo in every way!" Justin Bell
brand strategy
work
The Torque Show Branding
Ford Digital + TV Campaigns
NE Michigan Social Media
Scott worked with Justin Bell and Tommy Kendall to create and launch a new Motorsports Social Media talk show. IMSA celebrated its 50th year in 2019 and Michelin as the Presenting Sponsor. Curated #Where Winners Hang photo gallery and espresso bar. BRAND MANAGEMENT - CREATIVE DIRECTION
NE Michigan Social Media
Ford Digital + TV Campaigns
NE Michigan Social Media
Scott is an agency affiliate of Gannett and secured a Social Media campaign to help promote 11 northern counties on the sunrise side of Michigan. Social Media Campaigns includes promoting: new NE Michigan website, Tourism, Talent Hubs, Communities through Instagram & Facebook campaigns. Click the link to explore social media campaigns. BRAND MARKETING - BUSINESS DEVELOPMENT
Ford Digital + TV Campaigns
Ford Digital + TV Campaigns
Ford Digital + TV Campaigns
Built virtual 3D vehicles, developed 2010 Mustang web campaign, Taurus, Fusion, and Super Duty F-Series trucks. Created content for launch sites, interactive and configurator campaigns for the ad agency. BRAND MARKETING-BUSINESS DEVELOPMENT
Harley-Davidson
Champion Motor Speedway
Ford Digital + TV Campaigns
Worked directly with Harley-Davidson, brand + digital ad agencies to create CGI 360 animations. BUSINESS DEVELOPMENT-CREATIVE DIRECTION
Champion Motor Speedway
Champion Motor Speedway
Champion Motor Speedway
Scott created the track name, logo and branding of the Champion Motor Speedway at M1 Concourse, an 87-acre playground for automotive enthusiasts in suburban Detroit. BRAND MARKETING-BUSINESS DEVELOPMENT CREATIVE DIRECTION
Christian Dior Branding
Champion Motor Speedway
Champion Motor Speedway
Worked directly with Christian Dior to create eye-popping 3D animations that feature Dior's cosmetics. BUSINESS DEVELOPMENT-BRAND MARKETING
branding+creative
Carolina Motorsports Park
Gorsline Company, Inc. - Branding
Gorsline Company, Inc. - Branding
Carolina Motorsports Park asked for a Brand refresh for both CMP + CKP businesses. Created new logos and merchandise designs for Carolina Motorsports Park and Carolina Kart Park facilities. BRAND MARKETING- BUSINESS DEVELOPMENT-CREATIVE DIRECTION
Gorsline Company, Inc. - Branding
Gorsline Company, Inc. - Branding
Gorsline Company, Inc. - Branding
Scott worked directly with John Gorsline and RACER Magazine to help create the 2020 Gorsline HPI Scholarship program article. BRAND MARKETING - PHOTOGRAPHY
Branding Brophy
Gorsline Company, Inc. - Branding
ART Vision Cheboygan
Brophy was once a legendary name in creative design. But over 75 years the name had lost some of its luster. Scott rebranded the studio with a new logo and brand position. Then he added new creative services and rebuilt is creative team. Those changes were directly responsible for adding new clientele for agency business and direct account wins. BRAND MARKETING-BUSINESS DEVELOPMENT-CREATIVE DIRECTION
ART Vision Cheboygan
VP Director of Marketing
ART Vision Cheboygan
Designed AVC Logo, created and designed AVC Website, provide Photography + Art Direction for website and first virtual ART Auction. BRAND MARKETING-BUSINESS DEVELOPMENT-CREATIVE DIRECTION
VP Director of Marketing
VP Director of Marketing
VP Director of Marketing
Educate numerous advertising agencies and companies direct how to best utilize Computer Generated Images... Print, Web, Broadcast. BRAND MARKETING-BUSINESS DEVELOPMENT-CREATIVE DIRECTION
Merchandise Gear + Design
The Torque Show
Social Media Photography
Social Media Photography
Social Media Photography
Tease Imagery for Instagram campaign.
Logo + Branding
Social Media Photography
Social Media Photography
Designed Branded Logos for Posters, Autograph Books, Sharpie Pens, Merchandise. Social Media, Stickers, Website, etc.
3D Logo + Slot Car Track
Social Media Photography
3D Logo + Slot Car Track
Create 3D Motion Design Opening.
Torque Show Website
Torque Show Merchandise
3D Logo + Slot Car Track
Utilize The Torque Show 3D animated logo and Social Media Content to create the Website experience. Add JB's personal Photography and Torque Show Merchandise items.
Torque Show Merchandise
Torque Show Merchandise
Torque Show Merchandise
Design, Concept and Produce The Torque Show Merchandise revealed at the ROLEX24 at the Daytona International Speedway.
Torque Show Set Design
Torque Show Merchandise
Torque Show Merchandise
Design theme around the Airstream production studio. Curate the Show's Set with leather + metal barrel chairs, wooden bar, branded light-towers. Add Boxwood shrubs to accent the raw materials for an inviting outdoor lounge located in the main IMSA Paddock.
torque show Branding
Champion motor speedway
Ford Campaigns
2024 Mustang Launch Content
2024 Mustang Launch Content
2024 Mustang Launch Content
Scott sold the idea of using a secret secure location to capture still photographs and video footage. He helped produce content with Ford Motor Company, three ad agencies and four production crews. Bill Ford announced the 7th Generation Mustang at Hart Plaza's riverfront during the start of the 2022 Detroit Auto Show. BUSINESS DEVELOPMENT
2010 Mustang Digital Launch
2024 Mustang Launch Content
2024 Mustang Launch Content
The Mustang is one of the boldest vehicles on the road today. When Ford Motor wanted to launch a driving simulator for the Mustang, they turned to 5cott's expertise and knowledge to combine still photographs with 3D vehicle integration to create a 360-degree driving simulator. Not only could the customer lay some virtual rubber, they could do it in a Mustang with the color of their choice. BUSINESS DEVELOPMENT
Mustang Customizer
2024 Mustang Launch Content
Mustang Social Campaign
Then reusing the same 3d launch assets, the Mustang Customizer drove user engagement for the Mustang through a website that allows customers to use 3D launch assets and screen save application. BUSINESS DEVELOPMENT
Mustang Social Campaign
Mustang Instagram TV Spot
Mustang Social Campaign
Mustang owners are incredibly loyal and are constantly seeking new ways to customize their cars. The Mustang Social animation promoted an online campaign that would allow owners and fans to customize virtual vehicles then “battle” them in social media. BUSINESS DEVELOPMENT
Mustang Instagram TV Spot
Mustang Instagram TV Spot
Mustang Instagram TV Spot
Capturing the essence of a vehicle and relaying that to buyers is always a challenge. 5cott sold and helped produced this TV spot using Instagram users and unique hashtags to spread the word that the Mustang is a lifestyle vehicle for young, dynamic, and creative buyers. BUSINESS DEVELOPMENT
Fusion Web Demos
Mustang Instagram TV Spot
Mustang Instagram TV Spot
Create 3D vehicles for scene integration using on location Photographs for background. 3D vehicle animations were utilized to demonstrate Hybrid systems. BUSINESS DEVELOPMENT-BRAND MANAGEMENT
CMP + Turn one performance driving
Brophy Branding
MI CREATIVE
We are glad you're here!
Scott Susalla loves people. Whether working the room or working out solutions, he concentrates over 30 years of experience into bringing together the right team to find the right solution and implementing it in the perfect way.
A natural storyteller, he uses his experience and creative talent to create and support strong brand narratives that engage and sustain.
Recent News
Scott was featured on the UpNorth Live News during the Discover Cheboygan Expo in downtown Cheboygan.