ford photo assignment
Brand Marketing
5cott prides himself on inspired thinking, informed decision making and flawless execution. He has helped to deliver integrated branded marketing and advertising solutions that maximize the potential of new technologies and Social Media for his clients. Not surprisingly, 5cott has led his teams in a number of “firsts”. In January 2019 he helped launch The Torque Show during the 50th IMSA WeatherTech SportsCar Championship at the Rolex 24. In 1993, he launched the Ford SVT Mustang Cobra and SVT F-150 Lighting Truck Branding, overseeing logo development, collateral, photo shoots, printing.
Business Development
Helping clients cross the finish line first comes naturally to 5cott. He sold and produced the first online Build & Price website for GM, the Pontiac Configurator. Building on experience, 5cott went on to produce the first 2010 Mustang Dynamic Driving Digital Customizer Campaign, which ran successfully for four years. He has consistently built client rosters for clients by gaining advertising agency business and collecting diverse direct account wins that include: Christian Dior, Champion Motor Speedway, Detroit Grand Prix, Ford Motor Company, Federal-Mogul Motorparts, Harley-Davidson, M1 Concourse, Carolina Motorsports Park, Turn One Performance Driving, Art Vision Cheboygan, Cheboygan County Community Foundation, US23 Heritage Route and White Castle.
Creative Direction
Creative direction and branding go hand in hand and are among 5cott’s passions. He designed a successful Motorsports social media show for The Torque Show. 5cott created the Brand Identity, Logos, Set Design, Social Media teaser Photography, Merchandise, and Website.
" Firstly - well done - you have absolutely hit it on the mark with the branding vision - in fact I LOVE the microphone logo in every way!" Justin Bell
work
The Torque Show Branding
Ford Digital + TV Campaigns
Ford Digital + TV Campaigns
5cott worked with Justin Bell and Tommy Kendall to create and launch a new Motorsports Social Media talk show. IMSA celebrated its 50th year in 2019 and Michelin as the Presenting Sponsor. Curated #Where Winners Hang photo gallery and espresso bar. BRAND MANAGEMENT - CREATIVE DIRECTION
Ford Digital + TV Campaigns
Ford Digital + TV Campaigns
Ford Digital + TV Campaigns
Built virtual 3D vehicles, developed 2010 Mustang web campaign, Taurus, Fusion, and Super Duty F-Series trucks. Created content for launch sites, interactive and configurator campaigns for the ad agency. BRAND MARKETING-BUSINESS DEVELOPMENT
Federal-Mogul Branding
Ford Digital + TV Campaigns
Federal-Mogul Branding
Federal-Mogul is a legendary name in auto manufacturing and auto racing. When the company saw an opportunity to capitalize on their name through vintage merchandise and rebranded Federal-Mogul Motorparts. BRAND MARKETING-BUSINESS DEVELOPMENT-CREATIVE DIRECTION
Harley-Davidson
Champion Motor Speedway
Federal-Mogul Branding
Worked directly with Harley-Davidson, brand + digital ad agencies to create CGI 360 animations. BUSINESS DEVELOPMENT-CREATIVE DIRECTION
Champion Motor Speedway
Champion Motor Speedway
Champion Motor Speedway
5cott created the name, logo and branding of the Champion Motor Speedway at M1 Concourse, an 87-acre playground for automotive enthusiasts in suburban Detroit. BRAND MARKETING-BUSINESS DEVELOPMENT CREATIVE DIRECTION
Christian Dior Branding
Champion Motor Speedway
Champion Motor Speedway
Worked directly with Christian Dior to create eye-popping 3D animations that feature Dior's cosmetics. BUSINESS DEVELOPMENT-BRAND MARKETING
Ford Campaigns
Mustang Web Launch
Mustang Social Campaign
Mustang Web Launch
The Mustang is one of the boldest vehicles on the road today. When Ford Motor wanted to launch a driving simulator for the Mustang, they turned to 5cott's expertise and knowledge to combine still photographs with 3D vehicle integration to create a 360-degree driving simulator. Not only could the customer lay some virtual rubber, they could do it in a Mustang with the color of their choice. BUSINESS DEVELOPMENT
Mustang Customizer
Mustang Social Campaign
Mustang Web Launch
Then reusing the same 3d launch assets, the Mustang Customizer drove user engagement for the Mustang through a website that allows customers to use 3D launch assets and screen save application. BUSINESS DEVELOPMENT
Mustang Social Campaign
Mustang Social Campaign
Mustang Instagram TV Spot
Mustang owners are incredibly loyal and are constantly seeking new ways to customize their cars. The Mustang Social animation promoted an online campaign that would allow owners and fans to customize virtual vehicles then “battle” them in social media. BUSINESS DEVELOPMENT
Mustang Instagram TV Spot
F-Series Super Duty Demos
Mustang Instagram TV Spot
Capturing the essence of a vehicle and relaying that to buyers is always a challenge. 5cott sold and helped produced this TV spot using Instagram users and unique hashtags to spread the word that the Mustang is a lifestyle vehicle for young, dynamic, and creative buyers. BUSINESS DEVELOPMENT
F-Series Super Duty Demos
F-Series Super Duty Demos
F-Series Super Duty Demos
Engines sell pickup truck. Buyers want reliability, power, and efficiency. For Ford Motor, 5cott sold the idea of creating technical animations that combined stock photo backplates and 3D engine CAD for a unique peek under the hood to show how the F-150 engine works. BUSINESS DEVELOPMENT
Fusion Web Demos
F-Series Super Duty Demos
F-Series Super Duty Demos
Create 3D vehicles for scene integration using on location Photographs for background. 3D vehicle animations were utilized to demonstrate Hybrid systems. BUSINESS DEVELOPMENT-BRAND MANAGEMENT
branding+creative
VP Director of Marketing
Gorsline Company, Inc. - Branding
Gorsline Company, Inc. - Branding
Educate numerous advertising agencies and companies direct how to best utilize Computer Generated Images... Print, Web, Broadcast. BRAND MARKETING-BUSINESS DEVELOPMENT-CREATIVE DIRECTION
Gorsline Company, Inc. - Branding
Gorsline Company, Inc. - Branding
Gorsline Company, Inc. - Branding
5cott worked directly with John Gorsline and RACER Magazine to help create the 2020 Gorsline HPI Scholarship program article. BRAND MARKETING - PHOTOGRAPHY
ART Vision Cheboygan
Gorsline Company, Inc. - Branding
Carolina Motorsports Park
Designed AVC Logo, created and designed AVC Website, provide Photography + Art Direction for website and first virtual ART Auction. BRAND MARKETING-BUSINESS DEVELOPMENT-CREATIVE DIRECTION
Carolina Motorsports Park
Carolina Motorsports Park
Carolina Motorsports Park
Carolina Motorsports Park asked for a Brand refresh for both CMP + CKP businesses. Created new logos and merchandise designs for Carolina Motorsports Park and Carolina Kart Park facilities. BRAND MARKETING- BUSINESS DEVELOPMENT-CREATIVE DIRECTION
Camilo Pardo Fine Art
Carolina Motorsports Park
Camilo Pardo Fine Art
Camilo and 5cott are childhood friends who share a love of fast cars and good design. 5cott and Camilo collaborated with Ralph Gilles, VP of FCA Design. Camilo’s art would bring the thrill of racing and the dynamic atmosphere of the track into Gilles’ trackside abode. BRAND MARKETING-BUSINESS DEVELOPMENT-CREATIVE DIRECTION
Branding Brophy
Carolina Motorsports Park
Camilo Pardo Fine Art
Brophy was once a legendary name in creative design. But over 75 years the name had lost some of its luster. 5cott rebranded the studio with a new logo and brand position. Then he added new creative services and rebuilt is creative team. Those changes were directly responsible for adding new clientele for agency business and direct account wins. BRAND MARKETING-BUSINESS DEVELOPMENT-CREATIVE DIRECTION
Merchandise Gear + Design
5TRAIT5 CREATIVE
We are glad you're here!
5cott 5usalla loves people. Whether working the room or working out solutions, he concentrates over 30 years of experience into bringing together the right team to find the right solution and implementing it in the perfect way.
A natural storyteller, he uses his experience and creative talent to create and support strong brand narratives that engage and sustain.
Recent News
5cott was recently featured on the UpNorth Live News during the Discover Cheboygan Expo this past June.
The Torque Show
Social Media Photography
Social Media Photography
Social Media Photography
Tease Imagery for Instagram campaign.
Logo + Branding
Social Media Photography
Social Media Photography
Designed Branded Logos for Posters, Autograph Books, Sharpie Pens, Merchandise. Social Media, Stickers, Website, etc.
3D Logo + Slot Car Track
Social Media Photography
3D Logo + Slot Car Track
Create 3D Motion Design Opening.
Torque Show Website
Torque Show Merchandise
3D Logo + Slot Car Track
Utilize The Torque Show 3D animated logo and Social Media Content to create the Website experience. Add JB's personal Photography and Torque Show Merchandise items.
Torque Show Merchandise
Torque Show Merchandise
Torque Show Merchandise
Design, Concept and Produce The Torque Show Merchandise revealed at the ROLEX24 at the Daytona International Speedway.
Torque Show Set Design
Torque Show Merchandise
Torque Show Merchandise
Design theme around the Airstream production studio. Curate the Show's Set with leather + metal barrel chairs, wooden bar, branded light-towers. Add Boxwood shrubs to accent the raw materials for an inviting outdoor lounge located in the main IMSA Paddock.
Champion motor speedway
torque show Branding
Federal-Mogul branding
CMP + Turn one performance driving
Brophy Branding
